Our integrated marketing platform is unique and enables our clients to strategically plan, produce, deploy, manage and measure their marketing content across traditional and digital channels. By having a fully integrated offering, we reduce complexity, improve process efficiencies and enhance marketing spend effectiveness for our clients.Joel Quadracci Chairman, President & CEO
Quad/Graphics Wins U.S. Bank Credit Card Acquisition Program
Quad, which began production on the programs earlier this year, is using its state-of-the-art direct mail platform for producing the mailpieces that are hyper-personalized with data elements highly relevant to each individual recipient to increase engagement and inspire action. In addition, Quad will engage its delivery optimization services to lower postage costs, reduce mail handling and cycle times, and offer more predictable, in-home arrival intelligence.
“We are extremely pleased that
Quad’s direct mail platform includes multiple digital presses with inline finishing systems, including UV and aqueous coating, folding, die cutting, gluing, pop-ups, nested sets and more. Additionally, Quad’s platform allows marketers to incorporate multiple substrates into complex and eye-catching formats to ensure their mailpieces stand out in the mailbox and from their competition.
“In Quad 3.0, we continue to evolve our direct mail capabilities through investments that provide marketers with the ability to leverage their data into personalized direct marketing that also boosts the effectiveness of their online marketing efforts,” Quadracci said.
For more information on Quad/Graphics’ Direct Mail Solutions, including design solutions, data insights, sophisticated hyper-personalization and delivery optimization, visit the company’s website at QG.com.
Data Provided by Thomson Reuters