PromoPage™ Revolutionizes Sampling Campaigns for Publishers,
Brands, Agencies and Direct Marketers
SUSSEX, Wis.--(BUSINESS WIRE)--Mar. 1, 2018--
Quad/Graphics (NYSE: QUAD) (“Quad”), a leading marketing solutions
provider, announced today that it has released Marc Jacobs’ newest
mascara brand in Quad’s PromoPage™ sampling carrier affixed to a major
fashion publication. The publication targeted 50,000 subscribers to
receive the full-sized mascara product sample with their home-delivered
To see a video of the revolutionary solution, visit http://go.qg.com/publishing-innovation.
Product sampling is an important marketing strategy in the United
States, accounting for $34 billion in marketing spend in 20161.
81% of consumers agreed that experiencing a product increases their
comfort level when purchasing2.
94% of households stated that sampling is a good determining factor of
92% of consumers surveyed reported they bought a product after trying
“Product sampling, when combined with an integrated marketing strategy,
is among the most effective ways to convert a prospect into a buyer,”
says Brian Hickey, Senior Vice President of Sales for Quad/Graphics.
“The challenge to creating an effective sampling program is managing
costs, increasing scale and ultimately driving ROI. Our PromoPage™
carrier – along with our other PromoProducts™ solutions – addresses
those challenges, delivering products to highly targeted audiences along
with relevant content, which creates more powerful and memorable
Quad/Graphics’ PromoProducts™ sample delivery solutions are designed to
effectively deliver product samples of all types in publications,
catalogs and direct mail; for in-store distribution; or as a package
stuffer or as a handout.
To learn more about Quad/Graphics’ industry leading advanced printing
and sampling capabilities, visit http://go.qg.com/publishing-innovation
or call Adam Trull, Quad/Graphics Custom Products Sales Manager, at
1 The 2016 U.S. Brand Activation Marketing Forecast
Promotion Marketing Association (PMA) 2016 poll
Sampling Effectiveness Advisors: “Why Sampling?”
of Inspector General United States Postal Service Mailed Market Samples
Quad/Graphics (NYSE:QUAD) is a leading marketing solutions provider. The
Company leverages its strong print foundation as part of a much larger,
robust integrated marketing platform that helps marketers and content
creators improve the efficiency and effectiveness of their marketing
spend across offline and online media channels. With a consultative
approach, worldwide capabilities, leading-edge technology and
single-source simplicity, Quad has the resources and knowledge to help a
wide variety of clients in multiple vertical industries, including
retail, publishing and healthcare. Quad provides a diverse range of
digital and print and related products, services and solutions from
multiple locations throughout North America, South America and Europe,
and strategic partnerships in Asia and other parts of the world. For
additional information visit www.QG.com.
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Manager of Corporate Communications